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Foursquare as an Effective Ad Channel Photo Credit: Foursquare.com

Foursquare as an Effective Ad Channel

Jul 11 2012, 11:29am CDT | by

A radio station and magazine based in Baltimore team up to build awareness with Foursquare

One of the many questions asked about Social Media today is how effective it is as a tool for increasing business. Both Facebook and Twitter have had notorious ups and downs related to ad…


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2 hours ago

MailOnline, foursquare, Sony Music, American Airlines, LivingSocial und die BBC als Referenten bei der ad:tech London 2012

Source: PR Newswire  |   Jul 16 2012, 12:09am CDT

up?” Laut den Forschern der Boston Consulting Group werden 23 Prozent der Einkäufe bis zum Jahr 2016 im Internet durchgeführt werden. Der Web-Wirtschaft des Vereinigten Königreichs wird prognostiziert, dass sie in den nächsten vier Jahren mit einer Ra …

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2 hours ago

MailOnline, foursquare, Sony Music, American Airlines, LivingSocial et la BBC vont parler lors de l’ad:tech London 2012

Source: PR Newswire  |   Jul 16 2012, 12:09am CDT

ad:tech London a annoncé sa première série de conférenciers. L’évènement, qui aura lieu les 19 et 20 septembre au National Hall Olympia, rassemble la communauté des médias numériques pour deux journées dans une volonté …

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14 hours ago


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“There were bugs we had yesterday, this was one we took very seriously. We must have fixed it”


Source: Sify

 
 

4 days ago

Foursquare as an Effective Ad Channel

Jul 11 2012, 11:29am CDT | by

A radio station and magazine based in Baltimore team up to build awareness with Foursquare

One of the many questions asked about Social Media today is how effective it is as a tool for increasing business. Both Facebook and Twitter have had notorious ups and downs related to ad effectiveness and overall ROI. Another smaller yet popular player in the space known as Foursquare has perhaps seen some of the more innovative means of reaching customers and ecouraging them to shop. 

Urbanite magazine and WMTA radio, both located in Baltimore, have sold various local businesses a package ad deal including a check-in game that utilizes Foursquare and encourages potential customers to visit the participating business as many times as they can. The incentive for players is that the person with the most check-ins wins a prize. In this case a Vespa scooter for 1st place, Guitar for 2nd, and various gift cards from participating businesses for those coming in 3rd place.

The game is currently in its second year running and businesses have returned to the program calling the package ad deal, which includes participation in the Foursqaure game, a brilliant success.

Source: Adweek

 

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Andrew is a digital marketer based out of New York City. He has had experience in advertising, marketing, and brand development for various start-ups and most recently a brand research firm headquartered in Washington, DC.

 

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