1 Updates

The Latest Study of the Bulgarian Advertising Market Suggests: “Relocate Your Resources to Improve Efficiency”

Aug 5 2013, 4:18am CDT | by PR.com

Sofia, Bulgaria, August 03, 2013 –(PR.com)– Havas Worldwide Digital Sofia has announced the results of its “Bulgaria’s digital advertising market” study, analysing a dozen of…

Filed under: news

Full Story below YouTube Videos

 
 

 

7 weeks ago

The Latest Study of the Bulgarian Advertising Market Suggests: "Relocate Your Resources to Improve Efficiency"

Aug 5 2013, 4:18am CDT | by PR.com

Sofia, Bulgaria, August 03, 2013 –(PR.com)– Havas Worldwide Digital Sofia has announced the results of its “Bulgaria’s digital advertising market” study, analysing a dozen of researches in order to explain the behaviour of the Bulgarian advertisers. According to it, although brands in Bulgaria have improved their web presence, they are still “far away” from their customers’ habits. Indeed, while Bulgarians are particularly active and reactive online, the top 20 advertisers in Bulgaria are spending on average only 2% of their total advertising budget for digital campaigns, compared to a European average of 24%. /Source: IAB/

Investigating the behaviour of the Bulgarian online population, Havas has found that while 78% are on Facebook, only half of the biggest 10 banks are active on the biggest social network. Despite of the fact that brands in Bulgaria have amended more and more their strategy in the direction of new media, they still seem to be too far from building a relationship with their customers. The findings show that while 61% of Bulgarians are inclined to find out more about a product they’ve seen advertised online, most of the companies in Bulgaria are not eager to promote through the web. /Source: Ipsos Bulgaria/

“This research shows that the best option for the companies to create an influential advertising strategy is to form a dialogue with their customers. The special relationship that Bulgarian users are requesting could easily be delivered through the digital channels. The report shows that Bulgarian users are very active and engaged with online advertisements, so it is up to the advertisers to play their part” commented Alexandre Glas, head of Arena Media Bulgaria, media agency, specialised in digital media presence and digital content.

To carry out its analysis, Havas has combined the data from reputable sources /Mediascope, IAB, Ipsos, Thinkdigital, International Telecommunication Union, The World Bank/ with the information of an own survey. The results of the analysis are easy to access in the form of infographic that you could find here.

About Havas Worldwide Digital Sofia:
Part of one of the biggest advertising and communications groups globally, Havas Worldwide Digital Sofia has been working with some of the biggest brands on the local market for the past 3 years. Advising on a wide range of services – from internet marketing campaigns and social media management to digital business solutions and digital PR, it has turned into one of the fastest developing agencies on the local market.

Contact Information:
Havas Worldwide Digital Sofia
Nicolas Galand
35924009600
Contact via Email
www.havasworldwidedigital.bg/

Read the full story here: http://www.pr.com/press-release/507432

Press Release Distributed by PR.com

Source: PR.com

 

Don’t miss …

 

blog comments powered by Disqus

Latest stories

New Copywriting Service Specializes in Affordable SEO Content for Business Websites
The Beez Content team of professional copywriters, bloggers and journalists write SEO articles, blog posts, newsletters and other online content for businesses around the world.
 
 
Ancient Mayan city had industrial salt processing plant
Ancient Mayan city had industrial salt processing plant
Guatemala City, Sep 29 (IANS/EFE) An industrial salt processing plant of the Maya pre-classic period in Guatemala, which once produced as much as 24,000 tonnes of salt annually, has been discovered.
 
 
China, Japan, South Korea to promote cultural prosperity
China, Japan, South Korea to promote cultural prosperity
Seoul, Sep 29 (IANS) China, Japan, and South Korea have decided to strengthen cultural exchange and cooperation for promoting the cultural prosperity of East Asia.
 
 
Hotcards to Light 20 People on Fire in Cleveland
Hotcards to Light 20 People on Fire in Cleveland
Cleveland, OH, September 28, 2013 –(PR.com)– Just after sunset on October 19, 2013, Cleveland-based print & design company, Hotcards will attempt to break the Guinness World Record for “The Most People…
 
 
 

Latest from the Network

Students killed in Nigeria college attack
Damaturu (Nigeria), Sep 29 — A number of students were killed in a college in Nigeria’s northeastern state of Yobe Sunday morning when gunmen, suspected to be Boko Haram members, opened indiscriminate fire, sources…
Read more on Politics Balla
 
Heather Morris: ‘Glee’ Star Gives Birth To A Baby Boy — Congrats
The ‘Glee’ star and her boyfriend welcomed a baby boy named Elijah on Sept. 28. Congrats to the happy couple! Heather Morris gave birth to a baby boy on Sept. 28. This is the first child for Heather and her boyfriend,…
Read more on TV Balla
 
Toll rises to 31 in Pakistan car bombing
Islamabad, Sep 29 — At least 31 people were killed and 70 injured when a car loaded with explosives went off Sunday near Khan Razaq police station in Pakistan’s Peshawar city, police said. Six children and two women…
Read more on Politics Balla
 
3G services rolled out in Bangladesh
Dhaka, Sep 29 — Bangladesh’s biggest cellphone operator Grameenphone Sunday announced the roll-out of its 3G network in capital Dhaka. The network will eventually cover the entire nation. Grameenphone, 55.8 percent…
Read more on Apple Balla
 
Sharon Osbourne demanded Ozzy divorce over addictions
Sharon Osbourne demanded a divorce when she found out Ozzy was back on drugs. The ‘X Factor’ UK judge was surprised her husband – whose drug and alcohol addiction spiraled out of control over the last year – wasn’t “…
Read more on Celebrity Balla
 
Djokovic looks forward to defending No.1 spot
Beijing, Sep 29 — World No.1 Novak Djokovic has vowed to defend his top spot as he seeks to win his fourth China Open title. The 26-year-old Serb, the winner of the China Open in 2009, 2010 and 2012, recently became the…
Read more on Sport Balla
 
Barca win again, but Messi injured
Madrid, Sep 29 — Lionel Messi opened the scoring for FC Barcelona before having to leave the pitch with a suspected torn muscle in his right thigh as the Spanish Primera Liga leaders beat a hard-working Almeria 2-0 and…
Read more on Sport Balla
 
Atletico win Madrid derby
Madrid, Sep 29 — Atletico Madrid defeated Real Madrid 1-0 at the Santiago Bernabeu Stadium to continue their 100 percent record this season. Diego Costa’s 11th minute goal Saturday night was enough to decide a pulsating…
Read more on Sport Balla
 
India-made anti-malaria drug banned in Ghana
Accra, Sep 29 — The distribution of Gsunate Plus, an anti-malaria drug for children, said to be imported into Ghana from India where it is manufactured by Bliss GVS, has been banned by the Food and Drugs Authority (FDA…
Read more on Business Balla
 
 
Auto Balla Sexy Balla Sport Balla TV Balla Politics Balla Movie Balla Apple Balla Business Balla Ad Balla Celebrity Balla