Foursquare as an Effective Ad Channel

Jul 11 2012, 11:29am CDT | by Andrew Zahornacky

A radio station and magazine based in Baltimore team up to build awareness with Foursquare

One of the many questions asked about Social Media today is how effective it is as a tool for increasing business. Both Facebook and Twitter have had notorious ups and downs related to ad effectiveness and overall ROI. Another smaller yet popular player in the space known as Foursquare has perhaps seen some of the more innovative means of reaching customers and ecouraging them to shop. 

Urbanite magazine and WMTA radio, both located in Baltimore, have sold various local businesses a package ad deal including a check-in game that utilizes Foursquare and encourages potential customers to visit the participating business as many times as they can. The incentive for players is that the person with the most check-ins wins a prize. In this case a Vespa scooter for 1st place, Guitar for 2nd, and various gift cards from participating businesses for those coming in 3rd place.

The game is currently in its second year running and businesses have returned to the program calling the package ad deal, which includes participation in the Foursqaure game, a brilliant success.

Source: Adweek

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