Photo Credit: Telegraph
McDonald’s Is Watching You!
Jul 11 2012, 3:52pm CDT | by Andrew Zahornacky
McDonald’s has taken official sponsorship to a whole new level at the 2012 London Olympics
Want to have some fries at the 2012 London Olympics? Well, you better make sure there from Mickey D’s or coupled with Ye Olde Fish and Chippes brand fish and chips. Ronald McDonald has apparently…
Filed under: news
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McDonald’s Is Watching You!
Jul 11 2012, 3:52pm CDT | by Andrew Zahornacky
McDonald’s has taken official sponsorship to a whole new level at the 2012 London Olympics
Want to have some fries at the 2012 London Olympics? Well, you better make sure there from Mickey D’s or coupled with Ye Olde Fish and Chippes brand fish and chips. Ronald McDonald has apparently created a sponsorship opportunity with the 2012 Olympics Committee that keeps all competing food vendors from selling potato chips on their own in an oddly specific and big brother-esque form of promotion.
The exclusive distribution deal with McDonald’s only adds to the list of more controversial decisions being made around the London Olympics. See: rooftop missiles on residential apartment buildings. One can only imagine how much McDonald’s forked over to ensure that their brand of chips were the ones adding to your waistline and not a competitors.
Source: Telegraph.co.uk
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Andrew Zahornacky
Andrew is a digital marketer based out of New York City. He has had experience in advertising, marketing, and brand development for various start-ups and most recently a brand research firm headquartered in Washington, DC.
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